As I finish up Moonlight and prepare for publication in the next few days, my mind turns to marketing. As a "no name" author, I feel like The Subtle Beauty has done very well since its release. I mean who can complain when it's selling a copy every day? That's pretty fantastic to me! I'm always happy when I see that another copy has sold. I'm also happy when I get reviews, even if they're 1 star. The 1 star reviews are great because it means someone took the time to read the book and, more importantly, WRITE about it!
So please, even if you didn't connect with what you read, be sure to review it! I can't improve as a writer if you don't tell me what's wrong with the book.
Now, on to marketing. I wanted to share what has worked for me while marketing The Subtle Beauty. I've also started tweeting snippets from Moonlight, and keeping Facebook friends/followers updated on the joys and heartache of creating a book.
- KEEP WRITING!
- Update Facebook daily with the progress of your current books (if they rank highly on an amazon genre chart, crow about it! Bonus points if you include a screen shot of all the other books it's beating up). Share snippets from the one you're working on and tell them what stage of writing you're at-- drafts, writing, editing, etc.
- Tweet your favorite lines from your books along with hashtags and especially the sales link if applicable
- Update your blog at least once a week. If you don't have time to write a post, make use of a webcam and record a short message. Make pages for your books that include links to them on goodreads, their sales page, and an excerpt. Example: look around my blog.
- Reach out to those who have added your book on goodreads (not the "to-read" people, mind you, more on that in next sentence). Check the shelves your book gets listed under. If there are any users who have you on a 'on the fence about' type list, contact them and offer a free copy of your book in exchange for an honest review. Be nice though. Don't come across as scammy or scummy. Let them know how grateful you are that they bothered to look at your book. I've yet to come across a person who was unhappy about getting a thank-you note, and hey, while we're at it, HAVE A FREE BOOK! Cuz readers are awesome.
- Be a tiny bit annoying. Get some business cards. If someone mentions they like your genre you could mention in passing that you wrote a book, and slip them your card. Word of mouth is a wonderful thing. If business cards aren't your style, hide book marks with your website listed on them in books of your genre at the store, or custom order some wrist bands to pass out with the link to your author page on amazon. Stickers are great, too, especially if you write children's books or middle-grade.
- Above all else KEEP WRITING!
That's it, folks. That's all I've been doing to sell a copy a day. Be a little annoying. Wave your flag. You just busted your butt creating a great story. You deserve to give a shout out to yourself.
Keep writing, and may the muse be with you!